Breakage Rate:
The breakage rate for gift cards can vary widely, typically ranging from 10% to 30%. However, some studies suggest that breakage can be as high as 50% depending on the retailer and the specific market. Factors Influencing Breakage:
Expiration Dates:
Cards with expiration dates tend to have higher breakage.
Awareness:
Consumers may forget they have gift cards or underestimate their value.
Market Trends:
Economic conditions can influence spending behaviors.
Breakage Rate:
For event tickets, breakage can also range from 10% to 30%, but it can be higher for certain types of events or venues. Factors Influencing Breakage:
Scheduling Conflicts:
Life events or scheduling issues can prevent attendance.
Market Demand:
High-demand events may see lower breakage as consumers are more likely to resell tickets.
Cancellation and Rescheduling:
Events that are canceled or rescheduled can lead to unused tickets.
Have Questions? Once you’ve explored the options, don’t hesitate to reach out! We’re here to assist you with any inquiries or support you may need.
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