Use Case: Modernizing Ticketing and Sales for the Gilroy Rodeo
Merchant: Gilroy Rodeo
Location: Gilroy, California
Industry: Rodeo & Live Events
Sales Channel: Online Web POS and Clover POS Terminals
Location: Gilroy, California
Industry: Rodeo & Live Events
Sales Channel: Online Web POS and Clover POS Terminals
The Challenge
The Gilroy Rodeo is a multi-day event drawing large crowds from across California. Managing ticket sales, concessions, merchandise, and entry for a three-day weekend event posed significant challenges:
- Handling high-volume ticket sales efficiently both online and on-site
- Reducing wait times for customers during peak entry hours
- Enabling seamless sales of concessions and merchandise directly from the stands
- Preventing ticket fraud and ensuring smooth entry validation
- Synchronizing real-time sales across multiple points, including seating stands, concession areas, and the main gates
They needed a scalable, mobile-friendly solution to streamline operations and enhance the attendee experience without logistical bottlenecks.
The Solution
The Gilroy Rodeo partnered with Ticket to the Town to transform their ticketing and sales experience. Using Ticket to the Town’s Online Web POS, the rodeo managed to sell out its three-day weekend event smoothly. Additionally, Clover POS terminals, powered by Ticket to the Town, were deployed to:
Line Bust at Entry Points:
Speed up ticket validation with instant QR code scanning.
Sell Tickets, Merchandise, and Concessions:
Mobile POS units in the stands and concessions allow for seamless transactions.
Offline Mode Capability:
Ensure uninterrupted sales, even in low-signal areas.
Real-Time Inventory Sync:
Prevent overselling and manage on-site stock effortlessly.
Centralized Reporting:
Monitor sales performance across various locations with ease.
The Results
Since implementing Ticket to the Town’s platform with Clover POS terminals:
Ticket sales increased by 28%
Selling out the three-day event faster than previous years.
Entry wait times were cut in half
Providing a smoother experience for attendees.
On-site sales surged by 35%
With mobile POS in seating stands and concessions enabling instant purchases.
Fraudulent ticket attempts dropped by 90%
Thanks to real-time QR code verification.
Reconciliation time was reduced by 40%
With centralized reporting for easier end-of-day tallying.
Why It Worked
Ticket to the Town’s robust platform allowed the Gilroy Rodeo to elevate its sales and event operations by centralizing ticketing, concessions, and merchandise sales. With Clover POS integration, their team was empowered to sell quickly and efficiently across all event touchpoints—maximizing revenue and delivering an exceptional attendee experience.
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